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San Jose, CA, USA

©2019 by YourBrandWarrior

Seeking a story to tell:
Could it be yours?

Brand Warrior

experience (Download Résumé)

clarivate analytics

2017 to Present

Senior Manager, Demand Marketing

•    Drive lead generation through campaigns,webinars, social media and paid search optimization
•    Write and disseminate powerful messaging to sell cybersecurity products
•    Deliver hundreds of qualified leads to sales each month through digital marketing 

Senior Writer & Marketing Communications Manager

•    Lead writer for impactful, SEO-rich product and brand messaging that drives engagement
•    Promote awareness with collateral, ads, social, email, webpages, blogs and reports
•    CMO Award winner for exceptional leadership and performance; Marketing Tribe award

LeEco

2016 to 2017

Editor and Senior Writer, Creative Services

•    Lead brand and product writer for web, UX, print, email, social, mission statements, slogans, blogs, PR, speeches, bios, brochures, internal comms and presentations

•    Developed copy style guide and company creative brief

•    Wrote copy for product packaging, major online retail stores, manuals, app updates, media guides, video scripts, in-store signage, website, sales collateral

ten-x

2011 to 2016

Marketing Manager

•    Led marketing strategy for 20+ revenue-generating events drawing 100+ attendees each; national recognition in Wall Street Journal

•    Created emails, ads, brochures and client presentations; wrote content and directed design; recognized with Above & Beyond award

Account Executive

•    Leased billboard space; developed creative strategy; presented client proposals

•    Oversaw $150K+ comprising 30+ accounts; exceeded revenue goals

Gazette Newspapers

2007 to 2009

Features Editor & Reporter

•    Produced six articles weekly; edited features; oversaw page layout; led team of writers

•    Spearheaded website overhaul; doubled unique visitor hits; increased ad revenue by 20%

OC register

2015 to 2007

Reporter, Laguna Beach

•    Covered Laguna Beach beat; reported on city council; maintained crime log, calendar

•    News-features; profiles; special events; front-page coverage of annual Pageant of the Masters

EducatioN

Master of science in Advertising

University of Illinois (2010)

3.9 GPA

Bachelor of Arts in English

University of Redlands (2006)

3.9 GPA; Phi Beta Kappa; studio arts minor

American University

Journalism Semester (2005)

4.0 GPA

SKILLS

Adobe Creative Suite
MS Office Suite

writing

branding

advertising

Google Analytics

Salesforce

Marketo

Eloqua

journalism

editing

creative
Photography

fine arts

Contact

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  • twitter
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